Austar United Communications Limited (Austar) Offers Internet and Mobile Telephony Services

Austar United Communications Limited (Austar) is engaged in providing subscription-based television services in Australia. It also offers Internet and mobile telephony services. The company is one of Australia's leading subscription television operators serving both urban and rural Australia. It offers its digital television services under the brand, AUSTAR Digital. In addition, it offers programming in the television market of Australia through its joint venture, XYZ networks. The company is indirectly owned by Liberty Global, Inc., an international broadband cable operator, which has a 54% stake in Austar. The company is headquartered in Melbourne, Australia.

The company's core strategy is to focus on developing products and providing quality home entertainment.Inline with its strategy the company launches Speed which will be a dedicated motorsport channel. The company also entered into an agreement with NBN Co to acquire 2.3 GHz and 3.4 GHz spectrum licences. On retailing these services to NBN Co, Austar will be able to offer its consumers with a wider range of products

This comprehensive SWOT profile of Austar United Communications Limited provides you with an in-depth strategic analysis of the company's businesses and operations. The profile will give you a clear and an unbiased view of the company's key strengths and weaknesses and the potential opportunities and threats. The profile helps you formulate strategies that augment your business by enabling you to understand your partners, customers and competitors better.

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